How to Get More Leads for Your Local Business
Do you run a local business? Are you tired of spending hours every week trying to get new customers?
If you’re struggling to find new customers with traditional advertising techniques, you’ll want to focus on generating quality leads with a few simple techniques.
It all boils down to one thing;
Visibility
We’ve got the perfect solution for you; this short guide will show you how we generate more leads for your store or service.
You’ll be able to:
- Gain more visibility when people search for your service locally
- Attract prospects who are interested in your product or service
- Save money on your marketing budget and improve your advertising ROI
- Get more business!
Here are the basics;
- Have a mobile-friendly, well-optimized website which is easily found and serves your customers’ needs.
- Use a Google Business Page to maximize your visibility in local search results.
- Leverage targeted and relevant paid advertising to maximize your campaign results.
Comprehensive Website
Your website is the gateway for your customers to learn more about you. Warm up your potential customers with helpful information.
It’s also the key to being found when customers search for your business’ services.
It doesn’t need to be fancy, but needs to have key fundamentals in place.
Your website should;
- Be mobile-friendly
- Be optimized for search engines
- Have clear contact information
- Define all of your services & product categories with dedicated pages
- Provide customer testimonials for “social proof”
~300% Increase
Optimized for Search Engines
There are many tactics and technical best practices to improve your visibility in search engines. But the two main factors are;
- Content that solves your users’ queries or problem
- References to your website from other places online
Local Website Example
500% Increase
eCommerce Website Example
Clear Contact Details
Once customers have reached your website, they should be able to contact you easily. Your contact information should be clearly displayed on your website.
- Call to Action to call you or view your products
- For local, one-click to call
- Address and phone easily findable
Defined Services & Products
You should have all your services clearly defined with dedicated pages describing your service in detail.
For eCommerce, you should provide comprehensive information for all of your products and categories.
Optimized Google Business Profile
600% Increase
*We can only get 3 months data for this
Your Google Business Profile is THE best advocate for your business. But it works in conjunction with your website.
This helps your business show up in the local map results and get the most calls and clicks from your potential customers.
It is also useful for eCommerce websites as it gives your website an extra boost, and you can use the “service area” to reach a wider audience.
Paid Advertising
Paid advertising using Google PPC or Facebook / Instagram ads is highly useful in many cases.
You can use Google PPC for the ongoing promotion of your business and services.
Using Facebook ads is most useful with eCommerce stores or a special offer from your local business that will catch the attention of users.
Do you have any questions?
We hope you enjoyed our brief overview of how digital marketing tactics can be used to grow your sales pipeline.
The best part is we can do all of this for you!
If you have any questions about our services or the steps to take, please do not hesitate to contact us!